Despite another lackluster year for real estate, 80% of homeowners still plan to buy again and 59% of renters still aspire to own their own homes.
Twice a year, we ask people across the U.S. (through an online survey conducted by Harris Interactive) if homeownership is still part of their personal American Dream along with a few other questions about the obstacles that are keeping them from buying at this time. So what did our Fall 2011 survey tell us? To give you the inside scoop, we put together an infographic to help us walk though all the key findings. Let’s get started…
Survey Says: American Dream (of Homeownership) is Alive and Well
This past year has been filled with a series of unfortunate events – from the economy hovering on the edge of another recession and a lackluster real estate market to politics that are making people second guess their 2008 vote. Given everything that has happened, it’s only natural to assume that fewer people would say buying a home is a good idea, right? Surprisingly, this is not the case.

Actions speak louder than words. Americans say they want smaller homes, but most house hunters can’t stop looking at real estate eye candy

If you were a little girl during the 90s (and possibly the 80s and 70s), then you’ve probably played M-A-S-H. This was a popular, fortune-telling game that kids played to predict their future home size (among other things) – Mansion, Apartment, Shack or House. As anyone who’s ever played this game will tell you, you always want to get the mansion and will probably feel a little sick inside when you get the shack. Well, that sentiment is still alive, even if most people don’t want to say such things out loud…especially in this economy. That’s ’cause it’s a bit of a recessionista faux pas.
Now let’s cut to the chase. In an online survey that we did last year*, we asked people across America to tell us what their ideal home size was. Most people said they wanted to live in a modest, but respectable home that was between 1,400-2,000 square feet. Only 9 percent said they wanted a super-sized home that was more than 3,200 square feet. When we asked this same question again in 2011**, only 6 percent said that they wanted such a big home.
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